Her look is pure noughties – hair full of butterfly clips, lips coated in the kind of mirror-shine gloss every millennial remembers leaking inside their Jane Norman school bag. In her newest music video “Brutal,” Olivia Rodrigo – 2021’s runaway pop music star – rages about the angst of being 17 from her current vantage point as an 18-year-old. Remember when Ben Affleck gave J.Lo a gigantic pink diamond engagement ring?īut, though we’ve all thrilled at the images of Ben and Jen canoodling on yachts again, it’s still Gen Z leading the nostalgic charge. (Photo by Kevin Winter/Getty Images) Kevin Winter/Getty Images LOS ANGELES - FEBRUARY 9: Actor Ben Affleck (R) and his fiance actress/singer Jennifer Lopez arrive at the premiere of "Daredevil" at the Village Theatre on Februin Los Angeles, California. We re-watched “Friends,” went wild with speculation over a Jennifer Aniston vs David Schwimmer romance (which Aniston’s representative denied), and became obsessed with the reunion between Jennifer Lopez and Ben Affleck – along with its iconic photo callbacks. After the pandemic hit, the trend exploded, and elders – like millennials and Gen X – got interested. The video is a montage of Grande playing classic noughties chick flick characters – Elle Woods from “Legally Blonde,” Regina George from “Mean Girls” and so on. One of its earliest manifestations was in Ariana Grande’s music video for “Thank You, Next” at the end of 2018. The Y2K fixation has bled through pop culture over the last few years, influencing art form after art form. For Gen Z, this is an era they are either too young to remember at all, or will have only vague memories of, from their young childhood. These usually sit alongside photos of Hello Kitty bags, plastic jewelry, frosty eye makeup, Juicy Couture, iconic early noughties couples like Bennifer (the first time around), Britney and Justin and teen hairstyles millennial observers who test drove them the first time around would rather forget.
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